For more than 135 years, Harrisons has worked alongside businesses across the UK, providing professional wiping products backed by expert advice, reliable supply and proven quality.
Now, Harrisons has introduced a refreshed brand identity, a new website and a new strapline that reflect the business today and its ambitions for the future:
Set the standard with every wipe.
A new look for the next chapter
Harrisons has evolved constantly over its history. The industries it serves have changed, standards have risen and customers increasingly expect more from the products and suppliers they choose.
The refreshed Harrisons identity reflects that progress with an updated colour palette and a cleaner, more modern look across the brand.
It’s an evolution rather than a departure from what has come before. Harrisons remains a family-owned British business, with UK manufacturing, long-standing industry expertise and a commitment to proven quality at its heart.
The new look will also be introduced across Harrisons Hygiene and Harrisons Industrial, creating a more consistent identity while ensuring each product category remains easy to recognise.
What do we mean by ‘Set the standard with every wipe’?
The new strapline represents the standards Harrisons sets for its own business, from product quality and innovation to sustainability and customer service.
But it also reflects the work customers carry out every day.
Whether it’s an engineer maintaining critical equipment, a chef keeping a kitchen clean or a healthcare worker maintaining hygiene standards, the right wipe plays a small but important part in getting the job done properly.
Set the standard with every wipe captures Harrisons’ commitment to helping customers meet those expectations, while continuing to raise its own standards and improve for customers.
That direction is also reflected in the Harrisons mission:
To set the standard with every wipe by partnering with our customers to deliver expert solutions, uncompromising quality and a cleaner world.
Partnership is central to that mission. Harrisons works closely with distributors as long-term partners, providing the reliable supply, proven quality and expert advice they need to offer their customers the right wiping products for the task.
Bringing the new Harrisons online
The refreshed identity has also been brought to life through a new Harrisons website.
Designed to better reflect the business Harrisons has become, the website makes it easier to explore products across Harrisons Hygiene and Harrisons Industrial, learn more about the company’s expertise and find the right wipe for different applications.
Stephen Harrison, Managing Director at Harrisons, said:
“I’m delighted to launch our refreshed brand, which we see as the launch pad for the next phase of our growth. With the new mission we’ve set out, we want our partners and customers to know that when they work with us, they get quality products and advice they can rely on, every time.”
The refreshed brand represents the next step in a story that began in 1891, building on more than 135 years of experience while setting a clear standard for what comes next.
Explore the new Harrisons website and discover how we’re setting the standard with every wipe.